Privacy Policy

Little Sleepies Privacy Policy

Last Updated: 10/21/2025

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Little Sleepies and its affiliated entities (collectively, “Little Sleepies,” “we,” “our,” or “us”) are committed to protecting your privacy in accordance with all applicable data protection laws. Little Sleepies is the data controller of your personal information. Little Sleepies is headquartered in Los Angeles, California.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit and/or make a purchase from littlesleepies.com (the “Site”) or otherwise interact with us and provide your information. 

Please read this Privacy Policy carefully. If any term in this Privacy Policy is unacceptable to you, please do not use the Site or provide any personal information to us.

In this Privacy Policy, when we talk about “personal information” (also referred to as “personal data” in some regions), we mean any information that is related to an identified or identifiable natural person. Personal information does not include anonymous data (i.e., information that cannot be associated with or tracked back to a specific consumer, household, or device).

This Privacy Policy will explain:

1. Personal Information We Collect
2. How We Collect Your Information 
3. How We Use Your Personal Information
4. Disclosing Your Personal Information
5. Other Choices 
6. How We Protect Your Information 
7. Children
8. Your Rights
9. Data Retention
10. Links
11. Changes to this Privacy Policy
12. Contact Us
13. Additional Information for Residents of California
14. Additional Information for Residents of Other States
15. Additional Information for EU/EEA/UK Residents

Importantly, this Privacy Policy does not apply to any products, services, websites, mobile applications, or content (including advertising) offered or provided by third parties or that may be linked to or from the Site. Data collected by these third parties is covered by their own privacy notices.

1. Personal Information We Collect

Depending on your relationship with us, we may collect the following categories of personal information from you:

• Personal Details: This category includes name, billing address, shipping address, email address, telephone number, and date of birth. 

• Account Information: This category includes login credentials, such as your username/email and password.  

• Financial Information: This category includes your billing and payment information, such as credit or debit card number.

• Commercial Information: This category includes your products or services viewed, history of purchases or attempted purchases, and customer service history.

• Views and Opinions: This category includes feedback about our products and services, survey responses, and other information included within your interactions with us or otherwise provided via the Site. Please note that if you provide a product review or otherwise post content on our Site, the public/other users of our Site will be able to see this information.

• Communications: This category includes your inquiries about our products and services made via email, through your use of the chatbot on the Site, or otherwise. Please note that we may record these communications. 

• Employee and Job Applicant Information: If you are an employee or have applied for a job or other position with us, we may also collect employment information such as your name, resume/CV, educational background, language and other skills, work experiences, and job references. 

• Geolocation: This category includes your country, city, and zip code.

• Internet and Other Electronic Network Activity: This category includes information we obtain about you through automated means using tracking technologies on our Site and across other websites, such as your devices, mobile ID, operating system, web browser, IP address, time zone, browsing history, usage patterns, web pages or products viewed, websites or search terms that referred you to the Site, and information about how you interact with the Site. We also refer to this automatically-collected information as “Device Information.”

• Inferences Drawn from Personal Information: This category includes inferences drawn from the above categories of personal information that may reflect your preferences, characteristics, predispositions, behavior, attitudes, or similar behavioral information.

2. How We Collect Your Information 

Information Collected Directly from You: We collect personal information that you provide to us when you use our Site or interact with us (regardless of whether you have an account and/or make a purchase). For example, we may collect information when you browse through the Site, create an account, make a purchase, reach out for information or support, and/or when you otherwise interact with us and provide your information via the Site. 

Automated Collection of Information: As with many websites, we collect Device Information using automatic data collection technologies to collect and log certain information about your equipment, browsing actions, and patterns, including details of your visits to our Site (e.g., traffic data, logs, other communication data, and resources that you access and use on our Site), information about your computer, mobile device, and internet connection (including your IP address, operating system, and browser type), and location data, which we collect to ensure you reside in a jurisdiction in which you are eligible for using our Site, to comply with relevant laws, and for fraud prevention purposes. 

Some technologies are essential for our Site to work and so that you may access the Site (including, for example, saving your browser settings, so that our website perfectly fits on your screen; keeping track of your shopping cart so that you don't have to start from scratch each time; and equally spreading the load on our Site, which keeps it working properly and accessible). These technologies cannot be turned off or else the Site will not work properly.

Non-essential technologies go beyond the mere function, access, and use of the Site and include functional cookies, performance/analytical cookies, targeting/advertising cookies, and social media plug-ins. You may manage your cookies preferences and disable these non-essential cookies via the cookie banner that appears the first time you visit the Site, or at any time thereafter by visiting our Preference Center here.

We use the following tracking technologies on our Site:

• Cookies: Cookies are data files that are placed on your device or computer and often include a unique identifier. They can be placed on your computer both by us and by third parties with whom we have a relationship, such as web analytic services and advertising network services. Cookies help us track and understand how individuals use and interact with the Site or otherwise manage the Site. We may use:

• Single-session (temporary) cookies. Temporary cookies last only as long as your web browser is open and are used for technical purposes such as enabling better navigation on the Site. Once you close your browser, the cookie disappears.

• Multi-session (persistent) cookies on the Site. Persistent cookies are stored on your computer or device for longer periods and are used for purposes including session management (for example, to recognize you and recall your individual login information and preferences) and tracking the number of unique visitors to the Site. They are also used to obtain information such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. This information identifies your web browser to our servers when you visit the Site and also helps us to remember your preferences from session to session to provide an enhanced user experience. 

You may decide to disable certain cookies, though the Site may not function properly. For more information about cookies, including links to web browser instructions for disabling and managing such technologies, visit http://www.allaboutcookies.org and https://optout.networkadvertising.org/. 

• Log Files: Log files track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse or interact with the Site. They allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the technology appears, the URL of the page on which the technology appears, the time the page was viewed, the type of browser used to view the page, and other information set by the third party.

• Social Media Plug-Ins: Social media plug-ins on the Site enable you to easily share information with others, and we use the information collected from the plug-ins to learn about your interests and to help us better understand how to serve you. This information may include your preferences about how to contact you or further develop a business or professional relationship with you, your product preferences, languages, marketing preferences, and some demographic data. These plug-ins may include those from companies like Meta/Facebook, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube. The social media plug-ins may allow these companies to receive personal information about you and your visit to the Site. When you visit the Site, the operators of the social media plug-ins place cookies on your computer that enable them to recognize you on websites belonging to them and their affiliates and partners after you have visited the Site, or that enable them to add the information collected from your visit to the Site with your prior activity on those websites. The social media plug-ins collect this information about users, whether they specifically interact with the plug-in or not, and it may enable social media companies to share information about your web-browsing navigational information with some of their other users. We do not control what information is collected by the social media plug-ins or the information practices adopted by those social media companies. For more information about social plug-ins from social media websites, you should refer to those companies’ privacy and data sharing statements.
  
  
• Website Analytics: We may use third-party web analytics services on the Site, such as Google Analytics or Northbeam (the “Analytics Providers”). Analytics Providers help us analyze how visitors and users use the Site. The information obtained for this purpose (including your IP address and other information collected by automated means) may be disclosed to or collected directly by Analytics Providers. The IP address that your browser conveys within the scope of these web analytics services will not be associated with any other data held by the analytics providers. We note, however, that access by U.S. authorities to the data stored by Analytics Providers cannot be ruled out. Additionally, it cannot be ruled out that Analytics Providers use the data described in this section for their own purposes and link it to other data, such as possibly existing Analytics Providers accounts. 

You can learn more about Google Analytics and how it collects and processes data by visiting https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy. You may prevent the use of Google Analytics by disabling cookies as described above. You may also prevent Google Analytics from recording the data generated by the cookie and pertaining to your use of our Site (including your IP address), or processing this data, by downloading and installing the following browser plug-in available through Google at: https://tools.google.com/dlpage/gaoptout.  

Information Collected from Other Sources: We may also obtain information from other sources. For example, we may collect information from our affiliated entities, service providers and other partners, and their service providers and contractors. In addition, we may receive your personal information from other consumers, such as friends and family who, for example, send you gifts through the Site. Information collected from these other sources may include contact information (such as name, phone number, or shipping address), device and usage information (such as IP address and inferred geolocation), demographic information, rewards program participation, and data about your interests, preferences, and shopping habits.

Combination of Information: Subject to and in accordance with applicable law, we may combine the information we receive from and about you, including information you provide to us and information we automatically collect through the Site, as well as information collected from other online sources or from third-party sources to help us tailor our communications to you and to improve the Site and services.

3. How We Use Your Personal Information 

We may use the personal information we collect for the following purposes: 

• Provide our Site and its content to you;

• Provide or improve the services requested by you and perform our contractual obligations, including fulfilling any orders placed through the Site;

• Fulfill or meet the reason you provided the information (e.g., to respond to your email or request for information); 

• Communicate with you about the Site or to provide you with information or marketing materials, including promotional offers, that may be of interest to you;

• Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages; 

• Monitor and analyze trends, usage, and activities in connection with the Site, including to screen orders for potential risk or fraud; 

• Comply with the law, and protect or defend our interests or the interests of our customers or users of the Site if permitted by law or required to do so by law, court order, or government regulations, or where we believe such action is necessary;

• Help maintain the safety, security, and integrity of our Site, products and services, databases, other technology assets, and business; 

• System administration and to monitor use of the Site; 

• Any other purpose disclosed by us when you provide the information or with your consent; and 

• Disclose to third parties for the performance of services provided to us, including third-party providers of services related to the operation and management of our Site, or in connection with the administration and support of the activities noted above.

4. Disclosing Your Personal Information 

We may disclose your personal information as follows and as otherwise described in this Privacy Policy or at the time of collection:

• Service Providers. We share personal information with third-party service providers that perform services on our behalf, including business (e.g., payment processors and email service providers), professional (e.g., accountants, auditors, lawyers, and other advisors), or technical support functions for us and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. For example, we use Shopify to power our online store—you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

• Affiliate and Marketing Partners. We may share your personal information with affiliate and marketing partners that research, develop, or improve products and services; that conduct marketing; with whom we have commercial arrangements, partnerships, or joint ventures; or otherwise with whom we have contractual relationships. 

• Social Media or External Websites. Our Site contains links to independent social media websites or other websites, which are hosted by third parties and governed by their privacy policies, to enable you to share information with others and to allow us to better understand your interests and preferences.

• Affiliates and Agents. We may share your personal information with our affiliates, parent companies, agents, employees, contractors, consultants, and other agents who require such information to assist us with establishing, maintaining, and managing our business relationship with you.

• Government or Law Enforcement. We may disclose information, including your personal information, to comply with applicable laws and regulations, subpoenas, court orders, search warrants, or other legal processes or lawful requests for information received, including to respond to any government, law enforcement, or regulatory request. We also may use your personal information to prevent, detect, or prosecute criminal offenses, or to protect and defend the rights, interests, property, and safety of Little Sleepies or others.

• Successors. We may disclose your personal information to a potential or actual buyer or other successor in the event of a merger, sale, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

• Consent. We may disclose your personal information to other third parties with your consent or at your direction. 

We may also process and disclose information to third parties if the information has been de-identified or aggregated in a way so it cannot be used to identify you.

5. Other Choices  

Promotional Emails & SMS Messages. You may opt in to receive our marketing communications on our Site. You may opt out or unsubscribe at any time by following the instructions contained in the communications or by contacting us as described in Section 12 “Contact Us.” Please note that even if you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Targeted Advertising. Separate from the opt-out rights discussed in the “Additional Region-Specific Disclosures” portion of the Privacy Policy, you may be able to opt out of targeted advertising on certain websites. For additional information, visit the links below:

• Facebook: https://www.facebook.com/help/1075880512458213/?helpref=hc_fnav
• X: https://help.x.com/en/safety-and-security/privacy-controls-for-tailored-ads 
• Instagram: https://help.instagram.com/2885653514995517?helpref=faq_content
• TikTok: https://www.tiktok.com/privacy/ads-and-your-data/en 
• Pinterest: https://www.pinterest.com/settings/privacy/
• Microsoft Edge: https://account.microsoft.com/privacy/ad-settings 
• Google: https://safety.google/intl/en/privacy/ads-and-data/ 
• LinkedIn: https://www.linkedin.com/help/linkedin/answer/a421454/ 
• YouTube: https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/ 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

6. How We Protect Your Information

We use reasonable security measures to protect your personal information. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the internet.

7. Children

The Site is not directed towards children. We do not knowingly collect personal information from children under the age of 13 (or 16 where applicable by law) through the Site. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information through the Site without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us using the method described in Section 12 “Contact Us,” and we will endeavor to delete that information from our databases.

8. Your Rights 

You may have additional rights with respect to your personal information based on where you reside. Please see the “Additional Region-Specific Disclosures” portion of this Privacy Policy for more information about these rights.

9. Data Retention

We may retain your personal information for as long as needed to carry out the purposes described herein or as otherwise required by applicable law. Unless we are required or permitted by law to keep this information for a longer period of time, when this information is no longer necessary to carry out the purposes for which we process it, we will delete your personal information or keep it in a form that does not permit us to identify you. When determining the retention period, we take into account various criteria, including the length of time we have an ongoing relationship with you and provide the services to you; the legitimate business purposes for which we collect and process your personal information as described in this Privacy Policy, and whether there is a legal obligation to which we are subject that requires us to keep records before we can delete them.

10. Links

The Site may contain content, services, advertising, and other materials that link to external websites. We do not endorse and are not responsible for the content of any such external website. Please refer to the terms of use and privacy notices of the external websites for more information.

11. Changes to this Privacy Policy 

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. You should visit the Site periodically to become aware of the most recent terms. Your use of the Site after such changes have been posted constitutes your acceptance of the new Privacy Policy.

12. Contact Us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@littlesleepies.com.

ADDITIONAL REGION-SPECIFIC DISCLOSURES

13. Additional Information for Residents of California

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (Civil Code Section 1798.100, et seq.) (“California Law”), provides eligible California residents with specific rights with respect to our collection, retention, disclosing, selling, sharing, and use of personal information. This section on Additional Information for Residents of California supplements this Privacy Policy and applies solely to eligible residents of the State of California. Any terms used but not defined in this section have the same meaning as defined in California Law.

Collection of Personal Information

In the preceding twelve (12) months, we have collected categories of personal information as discussed in Section 1 “Personal Information We Collect” from the sources of personal information as discussed in Section 2 “How We Collect Your Information.” The business or commercial purpose for collecting that information is disclosed in Section 3 “How We Use Your Personal Information.”

Please note that we do not collect or otherwise process any sensitive personal information (as defined by California Law) via the Website.

Disclosure of Personal Information

In the preceding twelve (12) months, we may have disclosed your personal information for a business or commercial purpose described in Section 3 “How We Use Your Personal Information” to the categories of third parties described in Section 4 “Disclosing Your Personal Information.”

Sale or Sharing of Personal Information

We do not sell your personal information for monetary profit. However, in the preceding twelve months we have engaged in certain information disclosure activities that may be considered a “sale” or “sharing” of personal information under California Law, as discussed below. We do not knowingly sell or share personal information of consumers under 16 years of age.

We may sell or share your personal information to our business partners (e.g., integration partners that support our products or services and to whom you choose to link one of our products or services) to aid in our marketing efforts. The categories of personal information we sell or share to business partners may include your personal identifiers, commercial information, and internet usage information.

We engage third parties to help us deliver internet-based advertisements to you and may make use of third-party tracking technologies or other online marketing services. The categories of personal information we provide to advertisers or advertising networks for the purpose of delivering personalized advertisements to you may include personal identifiers, geolocation, and internet or similar network activity.

Your California Privacy Rights

If you are an eligible California resident, you have certain rights regarding your personal information. These rights may include:

• Right to Know and Access: You have the right to request that we disclose the categories of personal information that we collect about you; the categories of sources from which your personal information is collected; the business or commercial purpose for collecting, selling, or sharing your personal information; and the categories of third parties to whom we disclose your personal information. You also have the right to request access to the specific pieces of personal information we collected about you. 

• Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Identify Verification”), we will delete (and direct our service providers to delete) your personal information. 

• Right to Correct Inaccurate Personal Information: You have the right to request that we correct any of your personal information that we maintain about you that is inaccurate.

• Right to Opt Out of Sales or Sharing of Personal Information: We do not sell your personal information for monetary profit. However, we may engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. If we sell your personal information to or share such information with third parties, you may have the right to opt out of the sale or sharing of such information. To exercise the right to opt out, you (or your authorized representative) may submit a request to us by visiting the Do Not Sell or Share My Personal Information link on the bottom of the homepage. 

If you have an opt out preference signal enabled (e.g., the Global Privacy Control), you will automatically be opted out of the sale or sharing of your information, but we may ask you to confirm your preference if you have previously consented to the sale or sharing of your Personal Information. To download and use a browser supporting the opt-out preference signal, please visit https://globalprivacycontrol.org/orgs. If you choose to use the opt-out preference signal, you will need to enable it for each supported browser or browser extension you use.

• Right to Non-Discrimination: We will not discriminate against you for choosing to exercise any of your rights. If you exercise certain rights, understand that you may be unable to use or access certain features of the Site. 

How to Exercise Your California Rights

You do not need to create an account with us to exercise your California privacy rights. To exercise the California rights described above, please submit your request by using the interactive form described in this section, available here, or email us at hello@littlesleepies.com. 

Identify Verification 

We may require you to prove your identity to exercise certain rights. Depending on your request, we may ask you to provide your full name, email address, and/or date of last communication with us. We may also ask you to provide a signed declaration confirming your identity. We will only use personal information provided in your consumer request to verify your identity or authority to make the request

Only you, your parent, guardian (if you are under 13 years of age), conservator, a person to whom you have given power of attorney, or an authorized agent may make a verifiable consumer request related to your personal information. You may, however, make a verifiable consumer request on behalf of your minor child if necessary. Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative. We cannot respond to your request if we cannot verify your identity or authority to make the request. You may only make a verifiable consumer request for your right to access twice within a 12-month period.

Data Retention

We retain your Personal Information so long as necessary for the purposes for which it was collected or otherwise processed. The criteria we use to determine the retention period is described in Section 9 “Data Retention.” 

Notice of Financial Incentive

We may offer you various incentives, including special offers, discounts, rewards, and coupons pursuant to certain rewards and loyalty or VIP programs (each, a “Loyalty Program”), throughout the year for providing us with your personal information. Categories of personal information that may be collected pursuant to a Loyalty Program, include, but are not limited to the categories of personal information described in Section 1 “Personal Information We Collect.”

We do not assign a monetary value to the data we collect, but based on a good-faith estimate, we believe the value received from your personal information is reasonably equal to the value of the benefit we offer you pursuant to a Loyalty Program. This estimate is not specific to any particular individual who participates in a Loyalty Program (a “Member”) and may vary by Member. Such value by taking into consideration, without limitation, relevant factors related to the estimated value of such information to us, as set forth under California Law.

If eligible, you may opt in to a Loyalty Program by following the instructions set forth in a Loyalty Program’s terms and conditions and, if applicable, by creating an account. Material terms of participating in a Loyalty Program are set forth in the applicable terms and conditions, this Privacy Policy (including this Notice of Financial Incentive), and/or our Site Terms of Service, and should be carefully reviewed prior to participation in a Loyalty Program.

You have the right to cancel your membership and participation in a Loyalty Program at any time. To opt out of a Loyalty Program, including the receipt of marketing emails provided pursuant to your status as a Member of a Loyalty Program, please contact us via the method described in Section 12 “Contact Us.”

Your Rights Under “Shine the Light”

In addition to your rights under California Law, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their personal information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal information disclosed and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2025 will receive information about 2024 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing by contacting us via the method described in Section 12 “Contact Us.”

14. Additional Information For Residents of Other States

For eligible residents of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, you also have rights with respect to the personal information, also known as personal data, that we collect about you. This Additional Information For Residents of Other States section supplements the Privacy Policy and applies solely to eligible residents of U.S. states with applicable comprehensive privacy laws in effect. Any terms not defined in this section have the same meaning as defined under applicable law. Subject to certain exceptions, if you are an eligible resident of one of these states, you have certain privacy rights which may include, depending on your state of residency:

• Right to Know/Access: You have the right to confirm whether we process your personal information and access such personal information. You also have the right to obtain your personal information in a portable, and to the extent reasonably feasible, readily usable format that you can transmit without hindrance. In addition, Delaware and Maryland residents have the right to obtain a list of the categories of third parties to which Little Sleepies has disclosed their personal information, and Minnesota and Oregon residents have the right to receive a list of specific third parties to which Little Sleepies has disclosed any personal information. 

• Right to Delete: You have the right to request that we delete the personal information you have provided to us or that we have otherwise obtained about you. 

• Right to Correct: You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of your personal information.

• Right to Opt Out: You have the right to opt out of the processing of your personal information for the purposes of (i) targeted advertising, (ii) the sale of your personal information, and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects. Please note that we do not engage in such profiling as defined under applicable law, but we may sell or use your personal information for targeted advertising purposes as described in this Privacy Policy.

• Right to Appeal: You have the right to appeal decisions with regard to your request to exercise any rights described herein. 

The exact scope of these rights may vary by state. You do not need to create an account with us to exercise your state privacy law rights. To exercise the rights described in this section, including your opt-out rights, please submit a consumer request to us by either visiting our online request portal here, or email us at hello@littlesleepies.com.  

15. Additional Information for Residents of the EU/EEA/UK

If you live in the European Union (the “EU”), the European Economic Area (the “EEA”), or the United Kingdom (the “UK”),  the following additional disclosures apply to your personal information (also referred to as “personal data”) that we process subject to relevant and applicable data protection legislation. We process the categories of personal information described in Section 1 “Personal Information We Collect.” 

Data Controller

The data controller of your personal information is:

 

Little Sleepies
959 Seward St
Suite 201
Los Angeles, CA 90038

hello@littlesleepies.com 

Purposes and Lawful Bases of Processing

The purposes and lawful bases on which we rely to process your personal information are:

• For the purpose of delivering advertising relating to our products or services, we rely on your consent. You can withdraw your consent at any time by contacting us via the contact details set forth in Section 12 “Contact Us.”

• For the purpose of fulfilling any orders you place through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations), we rely on our legitimate interests.

• For the purpose of screening our orders for potential risk or fraud, to comply with our accounting and tax obligations, to comply with applicable laws and regulations, subpoenas, court orders, search warrants, or, to the extent permitted by EU law, to comply with other legal processes or lawful requests for information received, including to respond to any government, law enforcement, or regulatory request, the processing is necessary for us to comply with a legal obligation to which we are subject.

• For the purpose of communicating with you, providing, improving, and optimizing our Site and services, and protecting and defending our rights, interests, property, or assets, we rely on our legitimate interests.

• For the purposes of defending our property and/or interests, we rely on our legitimate interests.

• For the purpose of transferring assets (including, where applicable, personal information) within the framework of merger, sale, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, we have a legitimate interest in processing your personal information to manage operations to reorganize our capital and activities.

If you have any questions about or need further information concerning the legal basis upon which we rely to collect and use your personal information for any specific processing activity, please contact us as described in Section 12 “Contact Us.”

International Data Transfers

We may transfer, use, and/or store your personal information to countries located outside the EU/EEA/UK, including to Canada or the United States, which may not offer the same protections for personal information. Your personal information may also be processed by personnel who work for us or for a third-party service provider but who operates outside the EU/EEA/UK. 

We have, however, put in place appropriate security procedures to protect your personal information. Where your data is transferred to any country outside the EU/EEA/UK, we use safeguards in compliance with applicable laws. You may request a copy of the safeguards we have implemented by contacting us at hello@littlesleepies.com.

Data Subject Rights

You have the following data subject rights, though the extent of these rights may vary by EU member state:

• Request Access to Your Personal Information: You have the right to confirm whether we process your personal information and access such personal information. You also have the right to obtain a copy of your personal information free of charge (except for repetitive or excessive requests), unless otherwise provided by the applicable data protection laws.

• Request Correction of Inaccurate or Incomplete Personal Information That We Hold About You: You have the right to request that we correct inaccuracies in your personal information.

• Request Deletion of Your Personal Information: You have the right to request that we delete, under certain circumstances, the personal information you have provided to us or that we have otherwise obtained about you.

• Request Restriction of the Processing of Your Personal Information: You have the right to restrict the processing of your personal information in certain cases.

• Withdraw Consent: You have the right to withdraw your consent at any time to the processing of your personal information (such as direct marketing) that is based on your consent.

• Object to or Request That We Cease the Processing of Your Personal Information: You have the right to object, at any time and on legitimate grounds relating to your particular situation, to the processing of your personal information.

• Request Data Portability: You have the right to request the transfer of your personal information to another party in a machine-readable, commonly used, and structured format.

• Post Mortem Data Processing Instructions (France only): You have the right to provide specific instructions for the processing of your personal information after your death.

• Right to Lodge a Complaint: You have the right to file a complaint to the relevant supervisory authority.

Your rights are not absolute and each is subject to certain exceptions or qualifications. For example, if you wish to object to processing, we may continue processing your personal information if needed to fulfill a legal or contractual requirement. If you want to exercise any of your rights, please contact us using the details set forth in Section 12 “Contact Us.”

How to Contact Us or Make a Complaint

If you wish to request further information about any of your rights, or if you are not satisfied with how we have handled your data, please contact us using the contact details set forth in Section 12 “Contact Us.”

If you are not satisfied by our response or if you believe our processing of your data does not comply with applicable data protection laws, you can make a complaint to the relevant supervisory authority in your country.